Joha introduces Joha Arctic Zone by Julie, a new children’s clothing collection developed in collaboration with half Danish / half Greenlandic singer Julie Berthelsen. The collection is inspired by Greenland’s nature and wildlife and will be launched as part of a charity concept.
The idea for the new collection came from Julie herself. As part of her own motherhood, Julie became interested in children’s clothing - and two years ago she made contact with Joha. Her ambition was to create a clothing line in the highest quality possible. One that, at the same time, would do something good and charitable in her motherland.
Joha Arctic Zone by Julie is the result. And for each of the wildlife inspired garments that are sold, Joha has committed to donating a piece of quality garment to a child in Greenland. The distribution of the garment donations will be handled by the NGO NANU, which is run by Julie’s sister.